We build tools that make
action easier than avoidance.
CTRL Studio ships focused apps for ambitious people — habit systems, focus tools, and accountability features that actually get used.
What we build
Practical tools for accountability, focus, and consistency. We optimise for retention through usefulness — not vanity features, not notification spam.
Flagship
CTRL Habits
A lightweight habit tracker built around consistency, not complexity. Clear tracking, social accountability, and insights that help you act.
- → Minimal-friction daily tracking
- → Shareable accountability groups
- → Actionable insights, zero noise
What’s next
We’re expanding the suite: a focus timer concept, deeper accountability experiences, and integrations that stay out of the way. We ship early, iterate fast, and only launch what helps people act.
Principles
Action > Motivation
Design for behaviour, not inspiration.
Simple systems win
Remove decisions where possible.
Accountability works
People do more when someone’s watching.
Build useful, not noisy
Retention through utility, not push notifications.